- Purpose and Responsible Body
- Basic Data Processing
- Processing of personal data
- Collection of access data
- Cookies & amp; Audience measurement
- Google AnalyticsGoogle
- Re / marketing services
- Facebook Social Plugins
- Facebook remarketing
- Newsletter of Services and Third Party Content
- User Rights and Deletion
Objective and responsible
Processing of personal data
– The provision, execution, maintenance, optimization and security of our services, services and user services;
– Ensuring effective customer service and technical support.
We only transfer users’ data to third parties when necessary for billing purposes (for example, to a payment service provider) or for other purposes if necessary to meet our contractual obligations to users (for example, address information to suppliers).
When contacting us (via contact form or e-mail), the details of the user are stored for the purpose of processing the request as well as in the event that follow-up questions arise.
Personal data will be deleted if they have fulfilled their purpose and deletion does not conflict with any retention requirements.
Collection of access data
Cookies & reach measurement
Facebook Social Plugins
Within our online offering, so-called “Facebook pixels” of the social network Facebook, that of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is operated (“Facebook”). With the help of the Facebook pixel it is possible for Facebook to designate the visitors of our offer as a target group for the presentation of advertisements, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel to display the Facebook ads we have been sent only to those Facebook users who have also shown an interest in our website. In other words, with the help of the Facebook pixel, we want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes, by seeing if users were redirected to our site after clicking on a Facebook ad.
The Facebook pixel is directly linked to Facebook when you visit our websites and you can use a so-called cookie on your device. save a small file. If you subsequently log in to Facebook or visit Facebook in the logged-in state, the visit of our offer will be noted in your profile. The data collected about you are anonymous to us, so do not give us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, you can learn more about how the remarketing pixel works and more generally how Facebook ads are displayed in Facebook’s Data Usage Policy: https://www.facebook.com/policy.php .
You may opt out of the Facebook Pixel collection and use of your data to display Facebook Ads. To do this, you can go to the Facebook-enabled page and follow the guidelines for usage-based advertising settings:https://www.facebook.com/settings?tab=ads or the contradiction on the US side http: //www.aboutads .info / choices / or the EU page http://www.youronlinechoices.com/ . The settings are platform independent, i. they are adopted for all devices, such as desktop computers or mobile devices.
Integration of Services and Third Party Content
Occasionally content or services of third-party providers, such as city maps or fonts from other websites, may be included in our online offer. The inclusion of content from third-party providers always requires that the third-party providers perceive the IP address of the users, since they could not send the content to the users’ browser without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, providers of third-party content can set their own cookies and process users’ data for their own purposes. In the process, user profiles of the processed data can be created. We will use this content as much as possible in a data-saving and data-avoiding manner and will select reliable third-party providers with regard to data security.
The following presentation provides an overview of third-party providers as well as their contents, as well as links to their data protection statements, which further notes on the processing of data and, eg. already mentioned here, Opposition possibilities (so-called opt-out) contain: